To quote the LinkedIn post from Ryan Bethencourt, " Gradually and then suddenly."
We are living in very interesting times. I am reading the Jacy Reese book “The End of Animal Farming”. The animal rights groups are using a club, bludgeoning people to save animals. A properly designed XPRIZE that uses data to clearly show the true cost accounting of food, production and consumption, including the health care implications, will use carrots to incentivize people to change. A powerful tool like this can manage the disruption to orderly, and limit the damage risks of a radical blind shift.
A well designed XPRIZE for the future of food would be the crowning glory of the organization, truly building a bridge to abundance for all!