Recoding Food Craving

Recoding food cravings to be healthy, nutritious and green.

What problems will be solved with this prize? What breakthroughs will solve these problems?

Cravings catalyst, healthy and sustainable foods.

What are teams required to demonstrate? How long should they be given to do so? Write down your “winning team will” statement.

    Document the scientific procedure that changes human craving for a month. Demonstrate new craving is healthy and green.

Prize purse: How much and why? Will there be milestone prizes in addition to the grand prize?

$50 million. Milestones:

Shared library of cravings […]

  • Prototype food that caters to cravings and healthy and green
  • New food safety protocol
  • Sign up a partner to produce and distribute new end product
  • What is the desired impact that this prize will have on people, our planet, and the sector/industry?

    Carbon-neutral, 100% circular and profitability of healthy and nutritious food.

    After the prize is won, how will these solutions be deployed at scale? What barriers might exist, and what “impact activities” could we run during or after the prize?

      WFP Costeo Walmart Amazon DHL Woer
    • Jumia

    Brand partners:

      Nash Mars Cargill Pepsi AB InBev Diageo Danone Unilever

    I’m afraid I couldn’t read the green sticky notes under “What problems will be solved with this prize?” @fionahg, I think you worked on this? Do you remember - roughly - what they said?

    We would like to invite the community to analyze this prize idea from the perspective of six stakeholder groups:

  • Finance and investment
  • Culture and activism
  • Community builders and connectors
  • Multinational corporations
  • Policymakers and regulators
  • Entrepreneurs and innovators
  • When you put yourself in the shoes in one of these groups, how might this prize idea change? Are there things you would add, amplify, or modify?