Creating white meat alternatives that replicate or outperform conventional meat in cost and access, environmental sustainability and animal welfare, nutrition and health, and taste and texture.
About the Prize Design
XPRIZE is excited to officially kick off the design process of our Feeding the Next Billion prize competition.
We are calling on food and technology experts to join us in this Prize Design, which will provide the outline of what the winning team must accomplish to be awarded the prize.
First, we ask for your advice on the key issues in alternative protein products. Next, we will request your feedback on prize ideas and eventually on metrics and targets of the prize.
The world’s population is expected to surge to 9.7 billion by 2050. The majority of this growth is forecast to occur in developing countries, where rising income levels will result in increased desire for high-protein diets, yet, undernutrition will remain widespread. Overall food production is projected to grow 70% between 2007 and 2050 to meet increased demand. The World Research Institute projects that fish consumption will rise 58% between 2010 and 2050. Already, a quarter of all the world’s land is used today to sustain more than 20 billion chickens, 1.5 billion cattle, and 1 billion sheep, which collectively consume 30% of the world’s crops. The agricultural expansion required to meet the world’s hunger will increase deforestation and biodiversity loss, and accelerate climate change by increasing the release of carbon into the atmosphere.
This XPRIZE competition will seek to incentivize solutions which create white meat alternatives that replicate or outperform conventional meat in cost and access, environmental sustainability and animal welfare, nutrition and health, and taste and texture — ultimately leading to a future in which both people and the environment thrive.
As a member of our online community of experts, you will have the chance to share your knowledge and experiences, discuss promising innovations, and influence the evolution of the Feeding the Next Billion Prize Design.