How to ensure this competition achieves maximum impact?

RoeyRoey Posts: 157 XPRIZE
Hi everyone,
We all want this competition to achieve maximum impact on the world, and to bring longevity and age reversal to many. But - how do we actually do that?
I would like to pose this as a question to you: assume that we're now in 2025, and the competition has been concluded with several treatments that have been demonstrated to reverse biological age by 5-10 years. What steps would you suggest we take then, to increase the chance that these treatments will be adopted on a massive scale by the scientific and medical community, as well as by governments and the public itself? Where should we focus our efforts to achieve that outcome?

Looking forward to discussing this with you!

Comments

  • NickOttensNickOttens Community Manager Barcelona, SpainPosts: 798 admin
    @grahampawelec, @HelpAge_USA, @Elena_Milova, @michalhemmo, @karen, @HRS, @marcrr, can I ask you to weigh in here, especially from the perspective of the medical community and public-health bodies?

    The question is part of our Age Reversal Prize Design. For background, please click here.
  • stephanielstephaniel Owner Posts: 19 ✭✭
    edited July 22
    @Roey and @NickOttens, the treatments should be (to the extent possible) available in an affordable form that is accessible to the broadest possible number of people. So, depending on what the treatment is, you might have, e.g., an over-the-counter supplement or tea at a lower dose, a prescription at a higher dose, and in-office or in-hospital treatment(s) at the highest cost and greatest/quickest effectiveness.

    As an analogy, one system that follows this model is teeth whitening. Anyone can buy low-cost, lower-concentration products in the drugstore that take longer to work and have a subtler effect; you can get a higher-concentration at-home product from your dentist with periodic monitoring; you can have an in-office treatment at the dentist's office; or you can get veneers if you are truly wanting/needing an expensive and permanent upgrade.
  • markjayctmarkjayct Posts: 4 ✭✭
    We need a comprehensive public awareness and mobilization campaign...which is exactly what we are going to get...and it will be announced at the Ending Agre Related Diseases conference online next month. SENS and LEAF are both on board as advisors...I hope XPrize will join them!
  • RoeyRoey Posts: 157 XPRIZE
    markjayct wrote: »
    We need a comprehensive public awareness and mobilization campaign...which is exactly what we are going to get...and it will be announced at the Ending Agre Related Diseases conference online next month. SENS and LEAF are both on board as advisors...I hope XPrize will join them!

    @markjayct - can you tell us more about the soon-to-be-announced campaign? It certainly sounds like what we need to create as well. Thank you!
  • RoeyRoey Posts: 157 XPRIZE
    stephaniel wrote: »
    @Roey and @NickOttens, the treatments should be (to the extent possible) available in an affordable form that is accessible to the broadest possible number of people. So, depending on what the treatment is, you might have, e.g., an over-the-counter supplement or tea at a lower dose, a prescription at a higher dose, and in-office or in-hospital treatment(s) at the highest cost and greatest/quickest effectiveness.

    As an analogy, one system that follows this model is teeth whitening. Anyone can buy low-cost, lower-concentration products in the drugstore that take longer to work and have a subtler effect; you can get a higher-concentration at-home product from your dentist with periodic monitoring; you can have an in-office treatment at the dentist's office; or you can get veneers if you are truly wanting/needing an expensive and permanent upgrade.

    Thank you, @stephaniel ! Do you have any suggestions on how to make sure that the treatments are widely available?
  • markjayctmarkjayct Posts: 4 ✭✭
    Roey--Not yet but very soon.
  • RoeyRoey Posts: 157 XPRIZE
    markjayct wrote: »
    Roey--Not yet but very soon.

    Looking forward!
  • stephanielstephaniel Owner Posts: 19 ✭✭
    edited July 23
    Some thoughts on how to make treatments widely available:

    1. You'll need to get the resounding buy-in of some broad class of doctors, ideally primary care providers. They would be your allies in offering the treatment, and information about it, to patients. They need to know: What are the benefits to them of offering these treatments? If the patient's doctor doesn't know about it, it isn't happening for most people.

    2. Ideally most health insurance companies/national healthcare providers would cover the treatments. If they won't, which seems likely initially, patients will need to be willing to pay for the treatments. So the treatments need to be at least somewhat cost-effective (they can't cost $6,000 or even $1,000 at the entry level, though yes they can at the premium level). Which brings me to:

    3. Celebrities using the treatment - and seeing measurable results that are visible on-camera - can help a lot to increase patient demand and willingness to pay for various levels of the treatments.

    I think the teeth whitening model really is a good analogy for age reversal. It is not covered by most dental insurance, yet due to dentist proselytizing and celebrities universally using it, with visible and dramatic results, it is widely available, reasonably affordable at the entry level, and has broad uptake by the general public.
  • NickOttensNickOttens Community Manager Barcelona, SpainPosts: 798 admin
    @sstrasser, @sully, can I ask you to weigh in here as well? Assuming a successful rejuvenation treatment is developed in this competition, what needs to happen to make it widely available?

    @Longebility and @adampowell, you may also have insight on this question from an insurance perspective. Please join the discussion and let us know what you think!
  • JoseCordeiroJoseCordeiro Madrid, SpainPosts: 4
    @Roey @NickOttens We need to promote these news with both political leaders and the general public. I propose to write a book about this for a wider international audience!
  • NickOttensNickOttens Community Manager Barcelona, SpainPosts: 798 admin
    @arshimehboob, @dcherry, @ChristineDiven, @enichols, @ntycom, @OnDigitalHealth, @NikolaiKirienko, I'd like to ask your advice on this question as well given your expertise in public health.

    Assuming we successfully incentivize the development of an age reversal technology or treatment in an XPRIZE competition in the next few years, how could and should we ensure that it is widely adopted? What are the challenges you see? How could we overcome them?
Sign In or Register to comment.