The thrust is to democratize the future of farming for global food security, inclusive markets and for flourishing rural communities to encourage healthier ecosystems.
The need to empower smallholders to keep ecosystems and consumers healthy through sustainable farming, to leave poverty behind as thriving, independent agro-entrepreneurs and to feed soaring populations.
The regional (West/South Asia/China/UAE etc) demands are very different and dynamic in nature and it is very essential to distinguish between “change in demand” and “change in quantity demanded,” and to distinguish between “change in supply” and “change in quantity supplied” and as well as their relationships. Determinants of demand and supply are impacted by production, communication and transportation technologies.
Production technology - more output is produced, that is, the supply is increased and there is downward pressure on market price to escalate the market
Information technology - suppliers can learn about the demand of more consumers; consumers can learn about the availability of additional products.
Transportation technology - combining an awareness of potential buyers with the ability to deliver to them, producers begin to recognize an opportunity for additional demand. Thus information and transportation technologies have added consumers to the producer’s market. Consumers can use a similar combination of information and transportation to increase the number of suppliers they can access.
The trends in agriculture, to a large extent, are the result of advancing technologies, that may be best understood if addressed in terms of determinants of supply.
Irrespective of countries and regions, the landscape is changing rapidly in agricultural markets and trade, globally, around 24% of agriculture export value comes from imported inputs: industrial inputs (machinery and fertiliser) and services, as well agriculture and food.