A theme that came up in our meetings with the Climate Change Brain Trust this week was public awareness about climate change and science generally.
How do we get people to care about climate change as much as they care about the Kardashians? How do we make science a “water cooler” conversation? If we want to usher in a future where scientific achievements are celebrated just like how we celebrate sports today, and human ingenuity is focused on solving for climate change, what exactly are the challenges that stand in our way?
Remember: we’re not yet coming up with breakthrough ideas. (Program overview here.) You’re welcome to start throwing them out, but first we need to thoroughly understand the problem(s), so that whatever breakthrough – and eventually prize – ideas we come up with will really be able to solve them.
I’m not sure if this is the right way to phrase the question, so please feel free to correct me, but it seems to me we need to understand: why do people not care about climate change enough?