That’s a good point. Building a weather app for farmers sounds like a great idea, but I’d almost be surprised if something like it doesn’t exist already. That’s not something XPRIZE needs to do.
Taking a step back, and building on what @lsroades is saying, I think the issue is how comfortable farmers are with adopting new technology.
I’m not an expert by far, but I did grow up in farm country in the Netherlands where farmers are extremely innovative and willing to adopt new technology. By contrast, in France, farming is much more old-fashioned and productivity is consequently lower. The Dutch blame French reliance on EU farm subsidies, but Dutch farmers receive subsidies as well. I don’t know if this is a regulatory issue or a cultural one. It may that because Dutch farmers have historically had to cope with many restrictions (limited land being the most important one), they’ve learned to be more innovative?
That’s the context I know, I’m not sure how this translates to other countries.