Although my “voice” has not been solicitated, I have many years of experience incubating digital health startups. My single most important piece of advice is to understand the level of disruption that the product/solution creates. The more disruptive, the more of the value chain that the startup will have to control in order to succeed. My recommendation typically, given the constraints of funding, is to find a beachhead goto market strategy which is most aligned with current clinical workflow practices. This is what Montfort did.
The other advise is to check whether the proposed digital health product may fit the Veterinary market. Race horses cost a lot a owners are will to pay to keep them in shape, not to mention pets.
Always start with a niche market, small as it may be, where the product stands out relative to current solutions and practices.